Microsoft Store

It seems like Microsoft is looking to get into making stores that only sell their merchandise much like Apple.  These stores will sell and give support for the various computers, gadgets, and gaming equipment they sell.  They have sections for the Zune, the Kinect, and a large selection of Xbox 360 games.   So far, there are only seven locations as opposed to the 300 that Apple has.  I hope that Microsoft expands these stores to more locations because I prefer PCs for their gaming. I always thought it was awkward to see all the jewelry stores in a mall to be next to each other, it must be tense with all the competition.  I can't imagine if that happened with Apple and Microsoft stores seeing how big both companies are.  I wonder who will win this battle.